FN Reinstitutes e-Learning Site For Dealers And Retail Outlets

(McLean, VA – October 28, 2015) FN America is excited to announce the release and launch of the second iteration of our e-Learning site developed by Experticity (parent company of 3point5), aimed at reaching nearly 200,000 key dealers in the firearms industry.

“The e-Learning program developed through Experticity is a proven method to educate retailers on our brand and we’re very excited to see this re-launch,” said Mark Cherpes, President and CEO for FN America, LLC. “This new resource will further our efforts to assist dealers and their staff in presenting our products to their customers.”

“We are very excited to be working with FN again on this important project. They are industry leaders both in terms of the high quality products they create and their commitment to delivering a great buying experience to their end consumer by first telling their story to the thousands of retail enthusiasts who sell their products,” said Tom Stockham, CEO of Experticity.

Participating dealers and distributors will be taken through a multi-chapter course that covers the history and heritage of FN, the company’s new and most popular products including the FNS™ family of striker-fired pistols and FN 15™ series of modern sporting rifles, as well as product line staples like the FN SCAR®. Each chapter concludes with an edu-game with which students will be quizzed on the materials covered. Incentive pricing on purchases of FN-branded products is earned by passing edu-games.

In addition to the FN e-Learning site, FN offers several resources and incentives like the FN Dealer Rewards Program, a sales-incentive program awarding points to retail sales associates redeemable for FN products as well as specialized, in-store training and events available through the FN Dealer Relations Team.

To learn more about the resources available to dealers, be contacted by a Dealer Relations Team member or obtain login credentials to the FNAMERICA.com website, please contact the FN Marketing Team at marketing@fnamerica.com.